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The owners of Rollertown Beerworks, along with investors Dirk Nowitzki, Michael Young, and Dude Perfect, break ground at the future site of their Frisco, Texas location, symbolizing a bold new chapter for the brewery.
February 4, 2025 0 Comments

Rollertown Beerworks: Celina’s Boldest Brewery is Rolling into the Future!

A Brewery That’s More Than Just Beer

Rollertown Beerworks isn’t just another brewery—it’s a movement, a mindset, and a community staple that embodies the spirit of Celina, Texas. Rooted in history and fueled by ambition, Rollertown has created a space where friends, families, and beer enthusiasts can gather to enjoy world-class brews, live music, and an electric atmosphere. And now, with an exciting expansion into Frisco on the horizon, the Rollertown story is just getting started. Let’s dive into what makes this brewery a true gem of North Texas.

Rollertown Beerworks staff and customers gather in the taproom, enjoying craft beer, live music, and the welcoming community atmosphere that defines the brewery.
Rollertown Beerworks staff and loyal customers share good times, great beer, and a sense of community in the heart of Celina, Texas.

Key Takeaways from the Article

  • Rooted in History, Driven by Ambition: Inspired by the past, Rollertown Beerworks embodies Celina’s spirit of determination and growth.

  • A Hub for Community: More than just a brewery, Rollertown is a gathering place for families, friends, and craft beer enthusiasts.

  • Expanding Horizons: The upcoming Frisco location promises an entertainment experience like no other.

  • Signature Beers & More: From German Kölsch to Cherry Mojito Sour, plus craft cocktails and non-alcoholic options, there’s something for everyone.

  • Events & Good Times: Trivia, live music, and classic yard games create an unmatched social atmosphere.

 

Rolling Forward: The Story of Rollertown Beerworks

Celina, Texas, is a town built on resilience, vision, and bold moves—just like Rollertown Beerworks. Named after the historical phenomenon of towns literally rolling themselves to opportunity, this brewery embodies the pioneering spirit that defines Celina. From its first pour in the heart of town to its ambitious expansion into Frisco, Rollertown has become more than a brewery; it’s a movement, a destination, and a testament to the power of hard work and vision.

What Rollertown Means to Celina (And Vice Versa)

Being Celina’s first brewery is no small feat, and Rollertown has embraced this role with open arms. They’ve cultivated a space that feels like home—where families, friends, and even furry companions can gather over world-class brews. Their taproom isn’t just a place to drink; it’s a cornerstone of the community, bringing people together through great beer, live music, and unforgettable events.

And while Celina has given Rollertown its roots, the brewery has returned the favor by educating the town on the beauty of fresh, local beer. From first-time craft drinkers to seasoned connoisseurs, Rollertown has introduced Celina to the rich flavors and stories behind each brew.

A selection of Rollertown Beerworks' handcrafted cocktails, beautifully garnished and served in stylish glassware.
From bourbon classics to refreshing vodka mixes, Rollertown Beerworks serves up handcrafted cocktails that pair perfectly with great vibes and good times.

What’s on Tap?

Rollertown’s beer lineup is as dynamic as its story. Their offerings range from crisp, refreshing lagers to bold IPAs and tangy sours. Standouts include:

  • The Big German – A smooth, balanced German Kölsch, a favorite among locals.

  • Cherry Mojito Sour – A tart, citrusy delight perfect for Texas summers.

  • A Rotation of Craft Cocktails – Including bourbon and vodka-based options.

  • Non-Alcoholic Options – Mocktails and real sugar craft sodas ensure everyone can enjoy the Rollertown experience.

A row of Rollertown Beerworks beer taps, each offering a unique and expertly crafted brew, ready to be poured for customers in the taproom.
Rollertown Beerworks beer taps lined up and ready to serve a variety of craft brews, from crisp lagers to bold IPAs and refreshing sours.

More Than a Brewery: A Community Hub

A night at Rollertown is never just about beer. Their events keep the atmosphere buzzing all week long:

  • Trivia Wednesdays – Challenge your brain with friends over a pint.

  • Music Bingo Thursdays – A fun twist on classic bingo with a musical spin.

  • Live Music Fridays – Showcasing local and regional artists to set the weekend mood.

  • Yard Games Galore – Cornhole, ladder toss, and mini shuffleboard keep the good times rolling.

Frisco Expansion: A Bold Step Forward

While Celina will always be home, Rollertown is ready for its next big move—a massive expansion in Frisco. Expected to open in early 2025, this new location will be an entertainment powerhouse, featuring:

  • A Two-Level Taproom – Multiple bars, spacious seating, and an unbeatable atmosphere.

  • Expansive Outdoor Spaces – A beer garden, a great lawn, and a performance stage for live events.

  • State-of-the-Art Brewing Facilities – A 15,000-square-foot production hall to bring more Rollertown favorites to the masses.

  • A Destination Experience – With its proximity to major sports and entertainment venues, the new Frisco hub will attract beer lovers from across North Texas.

A digital mock-up of Rollertown Beerworks’ upcoming Frisco, Texas location, showcasing its expansive taproom, outdoor beer garden, and entertainment spaces.
A first look at the highly anticipated Rollertown Beerworks Frisco location, featuring a spacious taproom, beer garden, and entertainment areas set to open in early 2025.

The Rollertown Mindset: Take Your Shot

Rollertown isn’t just about making beer; it’s about seizing opportunities, taking risks, and making things happen. Their philosophy is summed up in their bold manifesto:

“That life you want is right over there, so go make it a reality. All it takes is a little gumption, some audacity, and the willingness to take your shot.”

With backing from high-profile investors like Dirk Nowitzki, Michael Young, and Dude Perfect, Rollertown is on a trajectory toward something much bigger than a brewery—it’s a lifestyle, a community, and an inspiration.

Rollertown Beerworks co-founders Jonathan Rogers and Ben Rogers standing together, showcasing their vision and leadership in the craft beer industry.
Co-founders Jonathan Rogers and Ben Rogers bring passion, vision, and bold ambition to Rollertown Beerworks, shaping it into a craft beer powerhouse.

Looking Ahead: The Future of Rollertown

With its heart in Celina and its sights set on Frisco, Rollertown is proof that with vision and hustle, anything is possible. Their commitment to quality, community, and bold expansion makes them a brewery to watch in North Texas and beyond. Whether you’re sipping a cold Kölsch in Celina or enjoying live music in Frisco, one thing is clear—Rollertown is just getting started.

So, are you ready to roll?



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