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Plano-based Pizza Hut unveils limited edition Moving Box Table
According to Pizza Hut, 87% of movers say they order pizza on moving day, with 79% saying they eat on the floor.
Pizza Hut, with headquarters in Plano, just launched theirs Shift box tablea specialty pizza box that transforms into a miniature table.
The box, which is complimentary with the order of a large pizza at the menu price, aims to market the traditional moving day dinner exclusively in the Dallas, Charlotte and Orlando areas.
According to a survey conducted by Pizza Hut in July of over 1,000 Americans, nearly 9 in 10 have ordered pizza during a move, and 79% of movers admitted to eating moving-day pizza on the floor.
The rolling box table features an iconic wavy red checkered structure that folds into a sturdy base. This base supports the pizza box table top, creating a mini table.
“Many can relate to the chaos that comes with moving, and the last thing you want to worry about is unpacking to enjoy a hard-earned meal at the end of a long day,” said Pizza's Chief Marketing Officer Hut, Melissa Friebe. “We love that pizza is a universal moving day tradition for many people, but we hate it when it's eaten on the floor. This Moving Box Table will help us present ourselves to Pizza Hut customers by providing not only a delicious pizza after a stressful day of moving, but also an easy and comfortable place to enjoy it.”
Right now, the drive-thru is only available at the Pizza Hut location at 4540 Ross Avenue in East Dallas. Pizza Hut is headquartered at 7100 Corporate Drive in Plano.
